software development
Viacoding
ROI boost by 54%, 1st payments conversion growth by 7%
- Miami, Florida
- 7 months
Solving the Problem:
The introduction of a novel financial product in an entirely unfamiliar market presented challenges in accurately predicting client costs and conducting comprehensive research and analysis on the target audience in the new region.
Our Strategic Approach:
To effectively forecast user behavior and target specific actions in the future, we segmented users into micro-groups. Subsequently, we executed advertising campaigns tailored to each selected group for a duration of two weeks. This approach allowed us to identify, at minimal expense, the categories of users exhibiting the highest level of engagement with the new product.
Value Delivered:
There was a remarkable 54% increase in return on investment (ROI) and a notable 7% growth in the conversion of first payments.
Results Achieved:
Using machine learning technology, we successfully acquired 300 users on a daily basis from high-quality targeted sources.
